Our Environmental Goals

Nature is at the heart of our brand. It inspires the materials we use, the scents we create and the way we think about making things. As we grow, we want that connection to go both ways.

Our goal is to use part of our growth to support projects that restore habitats, protect wildlife and help natural ecosystems thrive. These are long-term goals that we want to work towards as the brand grows, while continuing to learn and make more considered choices along the way.

Plant 10,000 Trees

One of our goals is to help plant 10,000 trees through reforestation and habitat restoration projects and we do this with every order we receive, donating 1% of every order to global reforestation, trees provide homes for wildlife, improve soil, support biodiversity and help create healthier ecosystems. We want to support projects that focus on planting the right trees in the right places, helping forests and native woodland grow for the future.

Support Ocean Restoration

The ocean is the most important part of the earth, supporting an incredible variety of life, we want to support ocean restoration projects that help protect and rebuild marine habitats. This will include projects focused on restoring seagrass, kelp forests, coral reefs and other important marine ecosystems while removing plastics and other manmade pollutants from our seas.

Restore British Wildlands

Wildflower meadows, peatlands and bogs all provide food and shelter for bees, bugs and countless other species. As well as helping to protect the environment long term. These are also an important part of the natural landscape and can support a much wider range of wildlife than the intensively managed lands that span the UK. We want to support restoration projects that protect and restore these valuable landscapes, helping damaged habitats recover and giving wildlife places to thrive.

Supporting Biodiversity

Our environmental goals are not just about planting trees. We want to support a wider range of habitats and ecosystems, because healthy environments need a countless number of creatures, plants and fungi working together. As we grow, we will look for opportunities to support projects that protect native wildlife, restore natural habitats and create more space for nature.

Looking Ahead

These goals are part of our long term commitment to giving something back to the natural world that inspires us. As we grow, we will continue to look for meaningful ways to support nature, wildlife and restoration projects.